On this day in 1960, the man who transformed pro football into America’s Game – Pete Rozelle – was elected Commissioner.
After former Commissioner Bert Bell passed away three months earlier, the NFL owners scrambled to find a new leader who could guide their league through uncertain times.
They turned to the Rozelle, a 33-year old former PR Man who’d become General Manager of the Los Angeles Rams. The decision was one of the best ever made by NFL owners, as Rozelle brokered deals for revenue sharing, oversaw the NFL-AFL merger, and created the Super Bowl.
The rest is history. Here’s a piece on Rozelle’s election, taken from the documentary “Pete Rozelle: Building America’s Game”: